Marketing & Sales

This collection includes textbooks used in marketing courses and practical books on reaching customers online and offline. Whether you are studying for a business degree or growing your own company, these titles explain how to understand your market and build a strategy that works.

If you are studying marketing, start with a principles textbook that covers the marketing mix, segmentation, and positioning. Practitioners can then add books on digital channels such as search, social media, and email, where tactics change quickly, so choose recent editions. Salespeople and small business owners will benefit from practical titles on prospecting, negotiation, and building long-term customer relationships. Many marketing students also find consumer psychology useful, so see our Psychology & Mental Health category for related reading.

Every book is delivered as a PDF or EPUB download.