Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
by Jason McDonald, Ph.D.
Navigate the world of social media marketing with the Social Media Marketing Workbook. This book takes you through a structured journey across major platforms like Facebook, LinkedIn, and Instagram, offering practical tips and strategies tailored for marketers.
Ideal for marketing professionals, business owners, and anyone interested in enhancing their digital marketing skills. Suitable for beginners and those with some experience in social media marketing.
Familiarity with basic marketing principles will be beneficial. A general understanding of social media platforms is assumed.
This book stands out by offering a party-based approach to social media marketing, making it engaging and practical. It provides a comprehensive framework rather than isolated tips.
Authored by Jason McDonald, Ph.D., and published by JM Internet Group, this 441-page book includes sections on all major social media platforms and a dedicated chapter on email marketing.
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by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
by Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham