Managerial Economics: Theory, Applications, and Cases

Managerial Economics: Theory, Applications, and Cases offers a deep dive into the intricacies of economic decision-making for managers. This book is structured around real-world applications, covering topics from demand theory to the regulation of monopolies. With a focus on practical implementation, it guides readers through complex economic concepts using case studies and advanced techniques.

What You'll Learn

• Analyze industry and firm demand functions
• Apply the law of diminishing marginal returns
• Implement multiple regression in economic contexts
• Evaluate shifts in supply and demand curves
• Understand pricing of joint products through real-world cases

Who This Book Is For

This book is ideal for business students, MBA candidates, and professionals seeking to enhance their strategic decision-making skills. It assumes familiarity with basic economic principles and a keen interest in managerial applications.

What You Need to Know First

A foundational understanding of economics and business principles is recommended. Familiarity with basic statistical methods will be beneficial for sections involving regression analysis.

Why This Book

Unlike other texts, this book integrates economic theory with hands-on applications through case studies and exercises. Its approach is practical, focusing on real-world scenarios that managers encounter.

What's Inside

Authored by W. Bruce Allen, Neil A. Doherty, Keith Weigelt, and Edwin Mansfield, this 916-page edition is published by W. W. Norton & Company. It includes comprehensive chapters and appendices covering various economic strategies and techniques.